Colman’s English Mustard needed a new campaign that highlighted the bold, unique heat and flavor of their English Mustard, while standing out against traditional American mustard brands.

Colman’s has roots dating back to 1814 in Norwich, England. The mustard was appointed by Queen Victoria as ‘the Queen’s Mustard’ in 1866. Not everyone gets to say that they are the Queen’s Mustard, but Colman’s does. 

I really wanted to bring in some wonky, monty python-like imagery & humor to Colman's. They encouraged cheeky humor and I thought, 'wouldn't it be funny to hear the Queen's review of Colman's in a modern tone, like an online review? And thus the Colmans "Queenism's" were born. 

This 2019 Exceptionally Different Campaign was awarded a Silver Davey Award for Integrated Campaign Promotional/Branding!

Initial Visual Concept 

Adapted for full product campaign.

Youtube Ad for Exceptionally Different Bloody Mary Recipe. 

A conceptualized tour and promo pieces for the Exceptionally Different Campaign.